Coke Studio has returned for its 2025 season across the ASEAN and South Pacific region, launching new collaborations in the Philippines, Australia, New Zealand, and Papua New Guinea.
The platform focuses on artist pairings to create genre-blending tracks designed to resonate with Gen Z audiences. According to Coca-Cola, music serves as both a connector and a form of self-expression for this generation, shaping moods and everyday moments.
“Music has the incredible ability to connect people across cultures and generations,” said Teejae Sonza, Coca-Cola Trademark Category Marketing Head for ASEAN & South Pacific.
“With Coke Studio, we’re not just creating tracks – we’re building bridges through unexpected collaborations that celebrate diversity and creativity. This season we aim to push creative boundaries and deliver fresh sounds that truly resonate with Gen Z’s spirit and energy. It’s our most experimental season yet.”
In partnership with Universal Music Group and music technology company Music Health, the 2025 season utilized data analysis to identify musical attributes that enhance receptivity and uplift moods. Grammy-nominated producer Styalz Fuego incorporated these elements into the season’s music, emphasizing themes of empowerment, joy and celebration.
“With Coke Studio this year, we had an ambitious idea at the heart of composing a song designed to uplift,” said Brooke Pilton, General Manager, Partnerships at BRING – Universal Music for Brands.
“Through a close partnership with Music Health, the expertise of producer Styalz Fuego, and the incredible talent of this year’s line-up of artists, we’re delivering a deeply connective experience wherever music touches fans.”
In the Philippines, Coke Studio has entered its ninth season with collaborations including BINI and the Orchestra of the Filipino Youth on the track “Oxygen.” Other pairings include ALAMAT with mrld, Dionela with Alex Bruce, and Over October with Ena Mori.
Across Australia and New Zealand, the second season brings together electronic duo Peking Duk, pop artist Kita Alexander and New Zealand’s Drax Project to create a cross-border track expected to feature prominently on streaming platforms.
In Papua New Guinea, Coke Studio marks its seventh season with the release of “Yumi Celebrate,” commemorating the country’s 50th year of independence. The track features artists Demas Saul, Ragga Siai, Roxsy Rox and Kali-D, produced by Toxic Mahn.
Coca-Cola said it will expand the Coke Studio experience in the coming months through activations, live-streamed content and artist collaborations across social platforms.
