Coffee Liqueur Brings Forth ‘Love Sounds’ in Mr Black Campaign

The sound of delicious.

In a fun piece of soundvertising, Mr Black Roasters & Distillers (Mr Black’s) has launched ‘Love Sounds’ via WiredCo.

The campaign is being released in Australia before release in the UK and USA and builds on the insight delicious things are often expressed with sounds, not words.

“We wanted to capture this moment of conversion in an impactful way,” said said Lili Danvers, Creative at WiredCo.


“This saw us asking our talent to try Mr Black for the first time on camera. A series of ‘love sounds’ ensued confirming that Mr Black does indeed taste as good as it sounds.”





Creative and Media: WiredCo.
Creative: Lili Danvers
Production: Push Media
Director: Ash Lim
Exec Producer: Louella Campbell

Mr Black

Tom Baker, Managing Founder
Marty Williams, Head of Marketing
Emma Richardson, Head of Brand
Montana Hein, Content Producer


The Staff

The Staff

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