Coca-Cola’s K-Wave Zero Sugar Drops in Singapore

Coca-Cola has launched the newest addition to the Coca-Cola Creations line-up with Coca-Cola K-Wave Zero Sugar in Singapore. First released in South Korea in February and now launching across the region, Coca-Cola K-Wave Zero Sugar celebrates fans of K-Pop through the limited-edition flavor and a suite of music-focused digital and IRL experiences featuring some of the genre’s biggest stars.

Though we haven’t tried it Coca-Cola said that K-Wave Zero Sugar infuses the taste of Coca-Cola with a refreshing burst of fruity flavor.

To launch K-Wave, Coca-Cola is partneing with three K-Pop groups: Stray Kids, ITZY, and NMIXX, as well as the ambassador of K-Pop, Jin Young Park (J.Y. Park). For the launch of Coca-Cola K-Wave Zero Sugar, the three groups have teamed up to drop the ultimate K-Pop anthem song and music video called “Like Magic,” produced by J.Y. Park.


 

“K-Pop fandemonium is truly something special and we want to celebrate the fans’ shared passions,” said Rustam Gabaydullin, Frontline Marketing Director at Coca‑Cola Singapore.

“We are so excited to be able to collaborate with the hottest names in the K-Pop world and bring to the fans one-of-a-kind experiences through Coca-Cola K-Wave Zero Sugar.”


 

“The world of K-Pop exists because of the fans, and we couldn’t be more excited to celebrate their devotion to the artists and music that they love, through this unique Creation,” said J.Y. Park, founder, JYP Entertainment. “We hope our fans feel the love and appreciation we have for their support through the launch of a new Coca‑Cola flavor dedicated to their fandom and digital and physical experiences that connect them even more to their favorite artists.”

As part of the song and video drop, fans have the chance to embark on the “Like Magic” Fan Music Video AI Experience, an AI-powered journey that allows fans to immerse themselves directly into the vibrant world of a K-Pop music video, sharing the screen with their idols and turning their K-Pop dreams into a reality.

Fans can make their cameo their own by embedding their voice, name and face into various segments of the K-Wave anthem music video, “Like Magic.” Once finished, users can easily download and share their personalized music video cameo with friends on social media.

Unlocking a shared experience of Real Magic, Coca-Cola K-Wave Zero Sugar creates an electrifying universe that brings together K-fans and idols to celebrate the unique expression of every fan’s unrivaled devotion.

K-Pop enthusiasts have the chance to attend a concert on June 2, headlined by JYP Entertainment’s acts Stray Kids, ITZY, and NMIXX.

Partnering with Coca-Cola, 7-Eleven Singapore will serve as the exclusive retailer for Coca-Cola K-Wave Zero Sugar across the island nation.

“Our customers are at the heart of everything that we do, and we are excited to offer Coca-Cola K-Wave Zero Sugar with unparalleled convenience across our strong network of convenience stores in Singapore. Amplifying the unique shopping experience at our stores, this partnership will enable 7-Eleven customers island-wide to ignite their inner K-Pop stan through once-in-a-lifetime opportunities to experience the K-Wave Concert,” said Lilienne Chong, Head of Commercial at 7-Eleven Singapore.

 

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