Coca-Cola Australia, in collaboration with Ogilvy Sydney, has launched a new campaign, “Turn Up Your Break,” calling on Aussies to relax every now and then.
The campaign is being supported by an integrated marketing campaign across social media, online video, screens, cinema, out-of-home, digital audio and connected TV.
When work gets to be a bit too much, it’s OK to take a break. The 30-second spot features two chefs stepping out from a steaming kitchen. One hands the other a Coke and in an instant, we get refreshment and enjoyment. It’s actually quite similar to Wunderman’s Kit Kat campaign that launched a few weeks back.
“We are very excited about this campaign because it takes a look at how the iconic experience of a Coke can leave you feeling uplifted and refreshed, whether that’s with a Coke No Sugar or Coke Classic. Coca-Cola first introduced “The Pause That Refreshes” slogan more than 80 years ago and this campaign is the cornerstone of that,” said Says Kate Miller, marketing director – Australia, Coca-Cola.
“We know people lead busy lives and we are reminding them to take a step back and have a break for themselves. We hope this campaign will inspire people to refresh and lift their mood with an icy-cold Coke while they are enjoying a well-deserved break.”
Lead creative agency: Ogilvy Sydney
Connections Agency: UM
Social Media: Coca-Cola Social Centre powered by One Green Bean.
Music track: Feels Like. by Danger Twins
Sound mix: Noise International
Music supervision: Music Mill
Director: Josh Frizzell
Production company: Eight
Post production: Toy Box
Producer: Nick Kelly
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