Coca-Cola Streams Christmas Anthology Film Series ‘Real Magic Presents’

The branded content film series was done in partnership with Imagine Entertainment, and Amazon.






For Christmas, Coca-Cola, Imagine Entertainment, and Amazon have launched a Christmas Anthology film series, under a new creative platform, “Real Magic Presents”.

“Christmas Always Finds Its Way” is streaming now on Amazon Prime Video in more than 100 countries and on YouTube in the Philippines, New Zealand, Argentina, Chile, and Bolivia,

It shares diverse stories of human connection and triumphs over adversity to show that the holidays always bring people together.


Brian Grazer and Ron Howard’s Imagine Entertainment produced the three films—which were shot on three different continents—in collaboration with PRETTYBIRD.

“Christmas has always been a special time for Coca-Cola,” said Selman Careaga, Category President, Coca-Cola.

“This year, we are excited to break new ground and recognize not just the brand’s iconic holiday heritage but also—in finding new ways to connect with new audiences—its future.”


The three films

“Alma” (12 mins) is set in a town in Mexico famous for making Christmas decorations for the world all year round. Residents no longer feel the magic of Christmas, until an event reignites the magic of the season.

Brazilian director Vellas, who is widely regarded as one of the best Brazilian commercial directors and is about to embark on a Latin American Netflix series.

“Les Petits Mondes De Noël” (11 mins) is a romantic love story that unfolds between two estranged lovers working at neighboring stores in Paris, who rekindle their connection as they create their decorative holiday window displays. 

French director JB Braud earned critical acclaim for his short film In the Still Night and Apple’s shot on iPhone campaign Le Peintre (The Painters).

“Christmas Bites” (10 mins) is a comedy set in the United States around a vampire who meets his girlfriend’s parents for the first time, and what happens when he meets his long-time rival, Santa.

OSCAR and Emmy -nominated American director Alex Buono is best known for his Netflix series Russian Doll (Season 2), Hulu’s gonzo sci-fi/action/comedy series Future Man and Comedy Central’s Detroiters.


Advertising Agencies

Grey, USA, WPP OpenX, UK, London

Production Company


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