The Coca-Cola Company has launched a new global visual identity system, built around the principle of making every Coca-Cola execution look and feel unmistakably Coca-Cola. The new look is rolling out across Latin America, Europe, the Middle East, and Asia-Pacific.
The visual identity was developed with branding agency JKR.
The new system amplifies Coca-Cola’s core assets, including the red and white palette, the Dynamic Ribbon, the Arden Square, and the Spencerian script, which will be more prominent across packaging, retail environments, equipment, and digital experiences.
“Coca-Cola is one of the most recognized brands in the world, and with that comes a responsibility to keep evolving,” said Arnab Roy, President, Coca-Cola Global Category.
“This refresh is about being clearer and more consistent in how we show up, wherever people experience our brand. By building on the things people already know and love, we’re creating a stronger foundation for growth while staying unmistakably Coca-Cola.”
Coca-Cola Zero Sugar’s design is evolving to draw from Coca-Cola’s heritage while carrying its own visual cues, including larger “Zero Sugar” text, a black Dynamic Ribbon on cans, and a black bottle cap on PET packaging.
“For over a century, Coca-Cola has been a global symbol of optimism and authenticity,” said Rapha Abreu, Global Vice President of Design, The Coca-Cola Company.
“Now, with one seamless visual identity, we can deliver one recognizable brand experience to consumers.”
To support the global rollout, Coca-Cola has introduced a new Brand Center alongside Design Intelligence tools. Built for the company’s internal design and marketing teams as well as its network of agency partners, the tools support governance, craft, and consistency at scale.
