Coca-Cola Launches K-Wave Flavor Along with K-Pop Music Collaboration

The flavor “combines that classic Coca‑Cola taste with an additional burst of fruit flavor and K-Pop magic.”

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As part of the brand’s ongoing release of new flavors called Coca-Cola Creations, the world’s most well-known beverage company is now riding the global popularity of K-Pop with a new flavor called “K-Wave”

According to the brand, K-Wave “combines that classic Coca‑Cola taste with an additional burst of fruit flavor and K-Pop magic. Imagine the global appeal and universal excitement of your favorite K-Pop band — all captured in the new Coca‑Cola Creations drop.”

To coincide with the release of Coca-Cola K-Wave Zero Sugar, the brand has teamed up with  Stray Kids, ITZY, and NMIXX, as well as the founder of JYP Entertainment, J.Y. Park, to curate a series of experiences celebrating K-pop.


 

The collaboration includes the release of a new K-pop anthem “Like Magic” produced by J.Y. Park. Check it out here:

The song is available for worldwide download and streaming and there is also  an interactive “fan music video AI experience” on the Coca-Cola Creations microsite.

Image via Coca-Cola


 

Image via Coca-Cola

Image via Coca-Cola

Image via Coca-Cola

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