Coca-Cola Creates Pride Wristbands in Support of the Philippines LGBTQIA+ Community

They say that labels don’t matter, but Coca-Cola has given additional meaning to their labels in celebration of Pride Month which took place all of June.

For the occasion, the world’s most popular cola has rainbow-colored labels which can be removed from the bottle and worn as wristbands to show support for the LGBTQIA+ community.

According to Ogilvy, which was behind the campaign: “Coca-Cola worked around the concept of having just one day to celebrate pride and turned part of the Coke bottle into something people can wear. The labels enable consumers to take part in showcasing Pride on a day when labels do not matter,”


The Staff

The Staff

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