Coach has launched a new campaign for the Coach Ski collection with a starring actress Brittany O’Grady, TikTok star Wisdom Kaye, and models Tiffany Guo and Mia Regan.
Coach Ski introduces nostalgic winter sportswear “reimagined through the optimistic lens of now,” according to the brand. Featuring new outerwear pieces that combine shearling with colorful nylon stripes, and quilted leather bags, sweaters, and snow boots, the collection reinterprets the house’s codes within a new graphic language inspired by vintage finds sourced from Lake Placid and the Adirondacks.
To bring the collection to life, Coach will release a series of images photographed by Zackery Michael. Featuring members of the Coach Family in a snowy landscape, the images capture the free-spirited mood of the collection while celebrating ski as a fun and nostalgic winter past-time.
“Coach Ski is inspired by winter adventures and the possibilities of tomorrow,” said Coach Creative Director Stuart Vevers. “Joyful and nostalgic, it reimagines our heritage within the bold, colorful language of American sportswear.”
Coach will also introduce Coach Ski with “Snow City,” a digital game where players can race through snowy New York City as a Coach Holiday animal, collecting “love” they can share with friends—inspired by “Give A Little Love,” Coach’s message for the holiday season.
The campaign also includes the “Snow City” mobile game which you can access here.
