Image Credit: Odd Fellow, Unsplash
Moët Hennessy has appointed Co-maker, the influencer marketing arm of Havas Group, as its influencer marketing agency of record. Dianna Mannion will lead the project.
In her role, Mannion will drive Moët Hennessy’s influencer strategy across its portfolio of brands including Belvedere, Hennessy, and Glenmorangie.
“At Moët Hennessy, we aim to connect with our consumers through storytelling, and as an agency that aligns with our values, Co-maker is a natural extension to our team to lead our influencer activity across our portfolio,” said Gavin Merriman, Moët Hennessy Head of Digital ANZ.
Moët Hennessy joins Co-maker’s stable of brands including Dyson, Amazon, Afterpay, and Stockland.
“We’re thrilled to be working with Moët Hennessy to build a meaningful influencer program,” said Simone Gupta, Havas PR CEO. “At Co-maker, we collaborate with creators to produce original content that people crave. As part of the Moët Hennessy team, we’re looking forward to executing impactful campaigns.”
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