CNH Industrial Australia has named Leo Burnett Australia as its new creative agency of record for the Case family of brands, including Case IH, Case CE, and AMS following a competitive pitch.
“We’re excited to partner with Leo Burnett,” said Pete McCann, Case IH General Manager ANZ. “The agency showed up with genuine passion for our business and our brand, along with an understanding of the customers and the communities that we serve. We’re looking forward to doing some great work together.”
Case IH is one of the world’s largest agricultural equipment brands. Leo Burnett Australia’s remit will include Case IH brand, dealership, and customer communications nationwide. The agency will also support Case Construction equipment and the Aftermarket Solutions marketing divisions.
“We’ve thoroughly enjoyed getting to know the team at Case IH, CE, and AMS, and we see so much opportunity,” said Leo Burnett Australia CEO, Melinda Geertz. “It’s a brand that’s based on strong and trusted partnerships with agriculture, farming communities, and the construction industry and we’re honored to be part of that.”
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