Clemenger BBDO Sydney’s social and content offering, Flare has been appointed to Carnival Cruise Line’s digital account. They will work closely with media agency Speed who takes on responsibility for media strategy and buying.
“We are excited to work with a partner who we know is going to deliver the communication vision we have for the Carnival brand. Flare’s breadth of abilities will assist in focusing our content to drive impact with the customer,” said Kara Glamore, Vice President, Carnival Cruise Line Australia.
Clemenger BBDO Sydney is in a period of growth with the senior hires of Lewis Steele to Head of Social and Graham Sweet as Head of Brand Planning.
“With vaccination rates soaring and the eventual return of cruising feeling closer on the horizon, we are all looking forward to adding a bit of fun in our lives. And no one does fun like Carnival,” said Pete Bosilkovski, CEO Clemenger BBDO Sydney.
“We’re excited to partner with Kara, Cass and Anton, to help develop a digital and social media program to get people excited about future family fun holidays. I’m also really thrilled for the Flare team who put forward a brilliant pitch response, and continue to go from strength to strength with their innovative social media thinking.”