Clemenger BBDO Melbourne Appoints Toby Kennedy Creative Director

Clemenger BBDO Melbourne has appointed Toby Kennedy as Creative Director. He is currently Creative Director at adam&eveDDB’s New York office, where he has worked on campaigns such as Samsung’s ad-within-an-ad-within-an-ad featuring Ryan Reynolds.


Kennedy kicked off his ad industry career in 2008 as an account manager at Leo Burnett Melbourne and later at The Furnace, before becoming a copywriter at DDB Melbourne from 2011 until 2015. In early 2016 he headed to the US to work with Anomaly New York for a two-year stint before joining Adam&EveDDB.


“We’re pumped that Toby chose Clemenger as his landing spot upon his re-entry into Australia,” said BBDO Melbourne Executive Creative Director, Ryan Fitzgerald.

“Toby brings a wealth of experience and big, interestingly shaped ideas that perfectly line-up with where the agency is heading. Above all, he’s a great human – we couldn’t be more thrilled to have him join the team.”

Kennedy added: “I’m stoked to be joining the Clemenger team at such an exciting time for the agency. The opportunity to build on Clemenger’s legacy for big, bold ideas with a bunch of talented individuals was something I just couldn’t pass up. I can’t wait to get started.”

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