Unilever brand, AXE, tapped CJ Worx in Bangkok to created a new campaign dubbed, AXE YOU. It follows the strategy that everybody knows that being yourself and not conforming is not easy.
Sometimes things that nobody normally does, can earn them the label of outcast. However, when men choose to do what they believe in it is the coolest moment of their lives. Being brave and confident in what you do makes you truly YOU.
