Edwin Wang and Cynthia Lee
Malaysian Direct-to-Consumer brand Signature Market has appointed Citrine One Malaysia as its Public Relations agency of record. The appointment was made following a competitive pitch with three other agencies in early February.
Signature Market aims to file for an IPO next year.
“Signature Market has come a long way since our initiation in 2014. We have grown from a startup with 1,000 customers selling roasted nuts to 400,000 customers today and we are selling a full range of better for you groceries plus wholesome products that enhance one’s mental & spiritual well-being,” said Signature Market co-founder, Edwin Wang.
“To fuel our growth & mission, we are looking at the next step to expand our presence and strengthen our business and are now planning to be listed in the ACE market via Initial Public Offerings next year.”
Wang also stated that the goal of the company going public goes beyond just a strong debut.
“Our vision is to make Signature Market a brand that is recognized globally. The public offering is just the ”initial” step for us to work towards our vision of becoming a world-leading consumer brand where greater emphasis is placed on sustainability, consistent innovation, accountability, and succession.”
He added that the brand needed an agency that is able to strategically devise and execute a PR plan to support his vision and mission.
“We are looking forward to making the brand’s mission of upgrading Malaysians’ lifestyle to health and mindset upgrade more relatable to Malaysians as mindful living is still a fairly new concept in Malaysia,” said Citrine One Acting Managing Director Cynthia Lee.
“We are excited to be a part of Signature Market’s journey, especially in supporting its communication goals as it inches further towards IPO.”
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