Telco, Circles.Life, has appointed global marketing agency, Team Lewis, as its agency partner for public relations and influencer engagement.
The agency will support Circles.Life in conceptualizing, developing, and implementing PR strategies and activities in Singapore, it said adding that in addition to providing consultancy services, the agency will also be responsible for the creation of relevant and impactful mainstream, online, and social media coverage for Circles.Life to further bolster the positioning and messaging the brand has to offer.
One of the founders of Circles.Life, Rameez Ansar said, “As the fourth largest telco in Singapore, we are constantly revolutionising our digital service experience, while continuously reinventing ourselves to stay relevant for our ever-changing customers’ needs. Team Lewis has demonstrated an understanding of the brand and provided a strategic direction in line with our brand messaging.”
Pamela Tor Das, Managing Director, Team Lewis Singapore added, “Circles.Life is known for its making innovative and bold moves that have made waves across Singapore’s telco industry. We are thrilled to be its partner of choice for integrated communications in Singapore and can’t wait to showcase what else the brand has to offer.”
The appointment followed a competitive pitch for the account last December, with the appointment being finalized in March 2023.