Christmas Cheer with Something to Cheer With from Dan Murphy’s

“Whether it’s chablis for your roast, or martinis to toast.”


Dan Murphy’s




Dan Murphy’s is celebrating being a part of Aussie Christmas festivities for 70 years.

Quoted as saying that the “Christmas spirit need not be expensive”, Daniel Francis Murphy’s legacy aims to be the perfect drink to put the finishing touch on Christmas – at a reasonable price.

The campaign continues retelling stories from the life of Daniel Francis Murphy, Dan Murphy’s entrepreneurial founder, highlighting his dedication to providing the best price possible.


“Christmas is a magical time of year, but with the cost of living on the rise it can also be the most stressful,” said Monique Holmes, general manager of marketing and loyalty at Dan Murphy’s. “That’s why Dan Murphy’s believes adding the last magic touch to your Christmas shouldn’t break the bank – no matter whether it’s chablis for your roast, or martinis to toast, nobody beats Dan Murphy’s.”

Tom Wenborn, executive creative Tinker at Thinkerbell, added: “When you have a founder who lived a life as well as Daniel Francis Murphy, you have a rich archive of interesting stories to share. The team have done a great job ducking back in time to showcase Dan’s Christmas spirit and his unwavering dedication to helping Aussies drink better.”

The campaign will come to life in television, OOH, online and in-store, with activations throughout the Christmas period.



Brand: Dan Murphy’s part of Endeavour Group
Creative Agency: Thinkerbell
Media Agency: Carat
Production Company: MOFA

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