Christine McCambridge has been promoted to Global Executive Director at Grey Commerce. McCambridge will set and implement an agency vision for integrating commerce and creativity across channels.
McCambridge has served as Executive Director, Grey Commerce for North America, based at Grey Midwest in Cincinnati, since 2016.
Grey Commerce Collective SEA will be led by Richa Kapse based in Singapore.
“Christine brings a unique perspective having worked on the client and agency side across roles in shopper marketing and e-commerce,” said Nirvik Singh, Global Chief Operating Officer and President, International of Grey. “Her understanding of today’s retail landscape, shoppable technologies, behaviors, and business operations will serve us well in this explosive growth area.”
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