Publicis Media has appointed Christina Lu to the newly-created role of Chief Client Officer of Zenith and Spark Foundry China. Lu will be based in Shanghai and report directly to Vivian Zhu, CEO of Zenith and Spark Foundry China.
Before joining Publicis Media, Lu held senior management positions including Chief Strategy Officer of Wavemaker China and Client Partner of Isobar China Group. She brings over 20 years of experience in digital marketing across creative, media, and consulting.
“I am thrilled to have Christina with us,” said Vivian Zhu, CEO of Zenith and Spark Foundry China. “Her experience in managing key clients and integrating cross-sector resources will enhance our management team with capabilities in partnerships with our clients. I am confident that her expertise in digital will refresh our industry perspective, uncover more valuable growth opportunities for key Power of One clients and elevate our partnership to the next level.”
“The catalyst of accelerating growth through digital transformation lies in the uncovering of key challenge and opportunity in business, as well as setting the right short/long term solution that can be implemented, measured, and optimized,” added Lu. “With my experience in strategy and digital, I will work to continue to unfold the powerful capabilities of Publicis Media products and tools, in its empowerment to problem-solving and way of planning.”