Chinese Makeup Brand Marie Dalgar Celebrates 10 Years With Brand Campaign

In celebration of its 10th anniversary, Chinese make up brand Marie Dalgar has launched its first integrated brand campaign. Created by BETC, the work “embodies the brand’s mission – to inspire and enable women to create and stage their unique beauty.”

Over the course of a decade, Marie Dalgar has become the leading Chinese makeup brand in China as well as the first make-up brand from China to be sold in Sephora. According to the company, they also expanding into South East Asia.

The one-minute campaign film, which was directed by Louis de Caunes with visuals produced by New York photographer Steven Pan, features model Xie Chao Yu on an urban journey in the streets of Shanghai, hunting for inspiration.


“Our campaign is a demonstration that, thanks to Marie Dalgar, women can find the energy to dare, to be creative. Marie Dalgar put creativity within everyone’s reach,” said Christophe Pradère, BETC Asia CEO.

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