Chimp&z Inc Uses Comic Storytelling to Deliver a Message of Kindness for Children

Chimp&z Inc has created a “moral-driven story” with #APieceOfKindness comic strip that looks to instill the value of kindness and forgiveness in children.

The campaign also highlights the issue of bullying in schools and brings in a pinch of emotions by depicting an adorable brother-sister relationship.

To do this the agency created a comic strip sketch about how a young schoolboy who instead of retaliating against a bully instead offers him a bite of his chocolate. He learns an important life-lesson that – ‘Be kind even when others aren’t’.


The campaign aims to spread the message that the problem with bullying can be addressed with kindness.

Comic Illustrations by Vaibhav Atram.

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