Chimp&z Inc has created a “moral-driven story” with #APieceOfKindness comic strip that looks to instill the value of kindness and forgiveness in children.
The campaign also highlights the issue of bullying in schools and brings in a pinch of emotions by depicting an adorable brother-sister relationship.
To do this the agency created a comic strip sketch about how a young schoolboy who instead of retaliating against a bully instead offers him a bite of his chocolate. He learns an important life-lesson that – ‘Be kind even when others aren’t’.
The campaign aims to spread the message that the problem with bullying can be addressed with kindness.
Comic Illustrations by Vaibhav Atram.