Chicken Hotline: When Life Gives You Problems Popeyes Gives You Chicken

“Now when life gives you problems, Popeyes gives you chicken.”




Happiness Saigon

It’s no secret that life isn’t without its struggles. That’s why Popeyes Singapore and Happiness Saigon have partnered for the launch of the Chicken Hotline. A toll-free number you can call to vent about your struggles and receive a free 6-piece Buttermilk Chicken Nuggets – so you can enjoy some *piece* of mind.

See what they did there?

With the brand launching the new Buttermilk Chicken Nuggets in Singapore, the question was how to turn a product launch into something relevant for the entire country.


According to the campaign, knowing that people in Singapore love to air out their life’s little problems, Happiness Saigon set up a hotline for Popeyes to bring some of their signature joy to the country.

“We know people love to vent about life’s little problems. It makes you feel better. With stress levels rising globally and good food being proven to reduce stress, we set up the Popeyes Chicken Hotline. Now when life gives you problems, Popeyes gives you chicken.” says Jazz Tonna, Partner/Creative Director at Happiness Saigon.

So, how does it work? You dial, get connected to the hotline and just explain whatever is bothering you. After you’re done venting, you will receive an SMS message that will let you try Popeyes’ 6-piece Buttermilk Chicken Nuggets.


Honestly, that would make us feel better.


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