Cheuk Chiang Joins Bastion as CEO for Australia and New Zealand

Prior to his new position, Chiang was CEO Asia Pacific for Dentsu Creative.

Jack Watts & Cheuk Chiang

Bastion has appointed Cheuk Chiang as CEO for Australia and New Zealand to deliver against the agency’s plans for growth.

Chiang will be responsible for driving business expansion and have operational and P&L responsibility across Bastion’s ANZ business.

“Cheuk’s appointment represents a major investment in our next phase of growth,” said Bastion Group CEO Jack Watts.


“We’re the biggest independent, but we want to be the best Agency in the region, period. We’ve continually reinvested in our business, our people and our clients over the years and this is the next step on that journey. Some people ask me ‘when are you guys going to slow down’, but personally, I don’t think we’re going fast enough.

Prior to his new position, Chiang held pivotal roles, including CEO – Asia Pacific for Dentsu Creative, CEO – Greater North APAC for Dentsu, Chairman at AI start-up Mutiny, CEO – APAC at Omnicom Media Group and CEO – APAC for PHD and MD at Cummins&Partners

Chiang’s career trajectory includes significant milestones such as leading OMD and PHD to over 130 local and regional agency of the year awards across the Asia Pacific region, while expanding PHD from three offices to 21. His tenure at Cummins & Partners witnessed an era of unprecedented success, marked by numerous agency of the year awards and groundbreaking campaigns, with the agency later acquired by Sapient Nitro.

“After spending time with Bastion’s key leaders, talent, and clients, I was super impressed with the strength and depth of Bastion’s capabilities,” said Chiang.


“In a world where clients are struggling to survive and thrive against challenging market forces, they need help to not only better compete but also gain competitive advantage.”

“Few agency groups can help them do this with the strength of integrated capabilities that Bastion has. Leveraging Bastion’s well stitched together offering and “one stop shop” to help put clients in a position of strength as well as the ability to deliver industry leading innovation got me very excited.”

The appointment comes off the back of Bastion’s acquisition of AnalogFolk one of Australia’s premier digital creative agencies.


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