CHEP Appoints Catherine Mellon to Executive Strategy Director Role

Chep has announced the appointment of Catherine Mellon as executive strategy director, joining the agency’s national strategy leadership team.

She joins from her previous role at M&C Saatchi, where she led strategy for clients including Commonwealth Bank, Baiada Brands, Woolworths, Sydney Opera House, Minderoo, and more.

Says Lilian Sor, chief strategy officer, CHEP: “We’re thrilled to have Cat join our crew of multi-disciplinary strategists. Cat’s reputation for being whip-smart, collaborative, humble and kind to the core proceeds her. Her depth of strategic experience, creative flair and business nous make her the perfect strategist to help our clients continue to out-compete the market.”


Says Mellon: “Ideas come in as many shapes as do client and real world problems, so I’m so excited to be joining CHEP, who have a formidable mix of brains, business structure and skill sets to create modern, interesting ideas and experiences.

“The instant I started talking with Lil, Gav and Juz, I could feel their shared vision for CHEP and importantly, loved how important it was for them to surround themselves with great humans. I can’t wait to get stuck in.”

The Staff

The Staff

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