New Zealand streetwear retailer, Red Rat has appointed Chemistry to head up its brand strategy, creative development and media planning. The appointment follows a competitive pitch.
Chemistry will be working on a number of new strategies for Red Rat, including creative, digital experience and innovation.
“Red Rat’s culture and approach to looking after its customers means it stands head and shoulders above other streetwear retailers in New Zealand. To be part of the new strategic direction and creative innovation for Red Rat is very exciting for our team at Chemistry,” said Mel Moss, Chemistry’s managing partner.
“With a big focus on growth, we’ll be taking a unique and creative approach to Red Rat’s marketing strategy, which includes testing new things out across digital, and building on the innovation that already exists within the company.”
Red Rat is one of the nation’s largest online streetwear retailers.
“Since the beginning, Red Rat’s vision has always been inspired by the cycle of culture and streetwear that is evident locally and internationally in today’s society,” added Richard Wright, CEO for Red Rat.
“When looking at how to push our love for street style and urban culture to the next level, Chemistry not only showed a depth of understanding for our brand but strategically highlighted how we can continue to fuel the desire for quality streetwear to our customers online and through more traditional channels.”
The appointment is effective immediately.