Cheil Worldwide Wins Multiple Lions Including Gold for ‘Samsung Impulse’

Cheil Worldwide took home a total of five Lions including a Gold, a Silver, three Bronzes, and a Young Lions Bronze at the 2024 Cannes Lions International Festival of Creativity.

“Samsung Impulse” by Cheil Spain has won three Lions including a Gold in Design. The project involved the development of an AI app for Samsung’s smartwatches that helps people with speech disorders.

Through an algorithm based on Natural Language Processing, it analyzes and translates words into rhythmic vibrations allowing users to have an invisible and inaudible assistant guiding fluent speech.


The work also won a Silver in Health & Wellness, and a Bronze in Brand Experience & Activation.

A Bronze in Direct went to “Try Galaxy Fold Experience” by Cheil Worldwide. To get iPhone users to experience Galaxy Z Fold for themselves, the first-hand demo where two iPhones are synced and placed side-by-side transforms into a single, immersive Galaxy Fold interface where users can watch, play, and see the difference for themselves.

“Samsung The Art of Hack” by Cheil Spain won a Bronze in Creative Commerce. Samsung’s The Frame is a lifestyle TV shaped like a frame that doubles as a digital canvas when in standby mode. Taking advantage of this particularity, the promo hacked the Spanish tax system by selling the TV as art with a lower VAT than that of TV.


Through a dedicated website, users could upload or paint any drawing on the web and automatically obtain a discount for being classified as art.

At the Young Lions competition where young professionals have the opportunity to showcase their talent and achievements, Cheil Worldwide won a Young Lions Media Bronze.

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