Cheil Worldwide has launched an e-commerce platform named GETTT in South Korea. The site, which stands for GET The Taste, aims to offer users a new type of online retail in which they’re able to experience various products and find their own taste through a rental service.
Around 70 lifestyle brands from fashion to beauty and tech have opened stores on the platform.
The foundation of the e-commerce platform comes from a study conducted by Cheil Worldwide which found that 79% of respondents in their 20s~40s had regretted online shopping. So, while e-commerce in Korea recorded an all-time high of 42 trillion KRW in the third quarter, there are still limitations as consumers have to heavily rely on product descriptions and purchase postscript.
GETTT focuses on providing users the opportunity to experience a product or brand and directly connects that experience to purchasing.
Consumers can rent a product and switch to purchase if they like it. The purchase price is discounted based on the number of times the product has been rented by consumers. If consumers wish to buy the product in new condition, they can purchase it by returning the product they have rented, or buy it without using the rental service.
GETTT’s rental service is also geared toward content companies who need various outfits and props. This B2B rental service aims to improve rental pricing for small to medium productions and creators.
Beyond a rental service, the platform offers different trial services to supplement limitations of online shopping, including a free trial of selected brands, and a fitting delivery service that gives consumers the opportunity to try out fashion items at home and return at no cost.
“We look forward to proposing insightful trends through utilizing Cheil Worldwide’s creative and data-driven marketing capabilities,” said the representative from GETTT. “GETTT will continue to provide new opportunities to experience the different tastes and lifestyles, and help connect less known brands with consumers who appreciate them.”