Cheil Worldwide Appoints Carlos Limseob Chung as Managing Director of Southwest Asia Region

Chung previously served as head of retail business in Cheil India from 2012 till 2018.

Cheil Worldwide has appointed Carlos Limseob Chung as its new managing director for Cheil Southwest Asia Region. Chung was formerly the head of omni-channel business team at Cheil HQ for three years and brings over 22 years of experience including the last 12 years at Cheil.

He replaces Will Jin as part of a “routine reshuffle” with Jin back at Cheil Headquarters in Seoul to take on the position of head of the Korea business.

Chung recently led the setup of Samsung Electronics’ D2C business strategy globally as part of his stint in Cheil HQ. He has also served as the head of retail business in Cheil India for six and half years from 2012 till 2018.


“India being the most dynamic market in the world is considered to have great potential in becoming a Global Hub for Cheil Worldwide,” said Chung.

“Our businesses are changing. And so are the expectations that clients have from their Agencies. This is changing the advertising businesses globally. Clients no longer look towards the advertising agency for communication solutions alone. They expect us to be their business partners and help drive their business together. This is really huge and for us to deliver on this we need to change.

“And while we continue to fortify our relevance for Samsung, we are planning to invest aggressively in India to focus on growing our Non-Samsung portfolio along with Experience Commerce.”

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