The New York Festivals Advertising Awards has announced 2020’s special Industry Awards recipients which recognize companies “who push creative boundaries within the industry” with cutting-edge campaigns that “challenged the norm with brave ideas that inspired brand affinity, transformed opinions, and engaged consumers.”
New York Festivals Industry Awards are determined by the number of high-scoring entries achieving trophies in the New York Festivals Advertising Awards competition based on votes cast by New York Festivals Executive Jury, Film Craft Executive Jury, Financial Executive Jury, and the Grand Jury panels.
McCann, Mastercard, Jung von Matt AG Take Top Global Honors
McCann Worldgroup was honored with the 2020 Global Network of the Year Award, which is presented to the agency network that earns the most awards and produces the highest caliber of top-scoring creative work within the competition. The network earned in total 10 Gold Towers, 15 Silver, 31 Bronze, and 117 Finalist Certificate Awards.
“Through all of this, the chance to recognize the accomplishments of so many hard-working brand partners, production companies and McCann Worldgroup employees couldn’t be passed up. These are special people, doing special things. All of them.” –Rob Reilly, Global Creative Chairman, McCann Worldgroup
Mastercard, a global fintech company, was recognized with the 2020 Global Brand of the Year Award for their fearless commitment to creativity and innovation. Mastercard global campaigns earned 6 Gold Towers, 6 Silver Towers, 14 Bronze and 117 Finalist Certificate Awards.
“I’m extremely honored and humbled to receive the recognition of Brand of the Year for the work we’ve put our hearts into. I feel incredibly proud of my amazing team and our agency partners for their enthusiasm and hard work,” says Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.
Jung von Matt AG was honored with the title of 2020 Independent Agency of the Year. This special industry honor is awarded to the non-networked agency that obtains the highest score for creative entries in all New York Festivals Advertising competitions across all mediums.
“We are deeply moved. We regard the NYF as one of the most important festivals. Many thanks to the juries. We really did not expect such an award. This will spur us on to continue to think outside the box and produce creative excellence for our customers.” –Thim Wagner, ECD and Partner, Jung von Matt
Cheil Represents Asia as Regional Agency of the Year
Cheil Hong Kong was has been named the 2020 Regional Agency of the Year Award for the Asia Pacific at New York Festivals Advertising Awards yesterday. Marking three consecutive years they have taken the title. The award honors an advertising agency that earns the highest score for creative entries within Asia Pacific region.
“To be ‘Regional Agency of the Year (APAC)’ for three years running is sweet,” said Paul Chan, Chief Creative Officer, Cheil Hong Kong. “But beyond all of our expectations. We’re humbled. And very grateful. Congrats to everyone involved, including our rock-star teams, partners and clients.”
With Cheil Hong Kong contributing the most, Cheil Worldwide won 34 trophies including 7 Gold, 12 Silver, and 15 Bronze across the network. The numbers set the record in the agency network’s history at New York Festivals Advertising Awards.
Cheil Hong Kong won 5 Gold, 6 Silver, and 7 Bronze for Chupa Chups’ “Homework,” “Music,” and “Tidy-Up” in Artistry & Craft in Advertising and Print categories. Every intricate detail was meticulously crafted to convey the monotony of chores such as homework, music practice and tidying-up; making the temporary escape from arduous tasks feel that much sweeter.
Another Gold went to “Lose Yourself in a Book” for Penguin by Cheil Beijing and Cheil Hong Kong. The visuals use different textures, colors and styles to reflect each famous Penguin book. The campaign also earned a Silver and 3 Bronze.
One more Gold went to “Waste Measure” which also won a Bronze. In order to raise awareness on water conservation, Cheil Brazil and Greenpeople Juices launched special water bottles that were measured not in liters but everyday water waste such as taking a shower or brushing teeth.
Other winning works include “Samsung Good Vibes” (Cheil India) helping deaf-blind people communicate through an app, “BACK2LIFE” (Cheil PengTai Beijing & Cheil Hong Kong) that hacked and built hands-on CPR training right into the game, Starbucks “What’s Your Name” (Iris), NIVEA “The Man Who Changes Mondays” (Cheil UK), and WWF Korea “Fish Love Band” (Cheil Worldwide).
Other Regional Agency of the Year Awards
The New York Festivals Regional Agency of the Year honors an advertising agency that earns the highest score for creative entries within their region.
- Asia Pacific – Cheil Hong Kong
- Europe – Jung von Matt AG Germany
- Latin America – AlmapBBDO Sao Paulo
- MENA – K’s Galleries Israel
- North America – McCann New York
“It is a great honor for us to receive the results of the New York Festivals,” said Luiz Sanches, Chairman and CCO at AlmapBBDO.
“This is the achievement of all those working at AlmapBBDO and that’s why we are proud to have earned the recognition at the Regional Agency of the Year Award – Latin America, one of the world’s greatest advertising awards festivals. My sincere thanks to all those who share in this history.”
To view the 2020 New York Festivals Advertising Awards winners, go here: 2020 award-winners.