Cheil India has appointed Vikas Chemjong its new Chief Creative Officer tasked with setting and implementing the agency’s creative vision, bolstering creative capabilities, spearheading the appointment of new talent, and guiding new business creative efforts.
Chemjong brings 24-years of experience to the new position. Prior to joining Cheil, he spent 15 years with Ogilvy, and has additionally held roles at Publicis, Bates, Capital, Saatchi, and Rediff.
“I am delighted to work once again with Vikas and recreate some magic like we did in the past. Vikas is an ideas’ person, but above all he is a great human being and is a perfect fit for Cheil India,” said Sanjeev Jasani, chief operating officer, Cheil India. “I have no doubt that he will be instrumental in bringing people together, creating an inclusive atmosphere and delivering great work.”
Chemjong added: “The sheer size, scale and structure of Cheil coupled with its vision and ambition were some of the key reasons that got me excited about the agency. And about how I plan to approach the new role, it’s not by changing a lot of things as much as reminding people about the old way of doing work (in this new age of platforms) – by making more and more trips to the altar of the idea. That’s the only way to make the work, the brands and in the process the agency stand out amidst the din of social clutter!
“And equally important is having a great time doing that great work. Else we will only add to the industry trend of chronic ulcers, rising cortisol levels and people growing a beard before riding off to the hills without a forwarding address”, he added.