Aaron Lau Tapped to Run Korea’s Cheil Worldwide

Aaron Lau, who previously headed the Greater China division of Cheil Worldwide, has been handed the reigns to run the Korean ad agency’s international operations.

Lau, joined Cheil in 2012 after the Seoul-based firm acquired his agency Bravo Asia. Lau’s duties will now see him dividing his time between London and Hong Kong.

While taking on the role of international president, Lau will also retain his job as president and CEO of Cheil Greater China.


Cheil’s global team has its home offices based in London, along with other agencies under the Cheil umbrella including McKinney, Iris Worldwide, Beattie McGuinness Bungay, The Barbarian Group, Cheil Pengtai and Lau’s Bravo Asia.

Before launching Bravo, Lau was chairman and president of DDB Asia for a 16-year term.

The Staff

The Staff

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