Cheil India has been appointed Social Media agency for Aditya Birla Financial Services Group. The agency is tasked with the mandate to provide Social Intelligence & Insight Mining including Social Listening through its proprietary product Cheil Pulse.
Commenting on the appointment, Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group said, “In this day and age where social media provides customers with a convenient platform to be at their candid best and express their choices, voices and views freely, we believe social listening gives us a very important ear to the ground. And a start for our marketing and business decisions, across our multiple lines of business.”
Commenting on the win, Shiv Sethuraman, Group President South West Asia Cheil and Sanjeev Jasani, Head Digital, Cheil India said, “Today consumers live on the internet. Social listening and Insight mining is the new normal for consumer research. Our proprietary product, Cheil Pulse is extremely sophisticated in terms of its capability to help understand the dynamics of consumer behaviour across the Decision Journey, in real time.”
