Chee Koon Foong Appointed Director of Strategic Growth at Optimizely in Singapore

Digital experience solutions business Optimizely has appointed Chee Koon Foong as Director of Strategic Growth in Singapore.

Previously, Foong held executive roles across a range of leading technology businesses, including General Manager APAC at e-Spirit AG and Regional Sales Manager at Sitecore. Foong has also led advanced strategic campaigns on technology adoption and customer experience transformation.

“Experimentation and innovation have never been more important to the success of a company and Optimizely is leading the way for businesses worldwide to explore new solutions,” said Foong.


“I’m thrilled to be working for such a progressive and thriving business, paving the way for accelerated growth in the region.”

Launching two major new products into the region, B2B Commerce Cloud and Optimizely Data Platform, Optimizely is delivering cutting edge solutions to customers throughout APJ.

“Foong is a passionate advocate for the industry, and we are excited to tap into his expertise in APAC. We look forward to working closely with him to grow Optimizely’s presence in the region by investing heavily in the next 12 to 18 months, including new partnerships, customers and hiring new staff,” added Paul North, Senior Vice President APJ at Optimizely.





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