VMLY&R and Thai Bank, Krungsri have launched a fun new ad film called “Your time,” which takes viewers on a sentimental journey as part of a larger integrated brand refresh campaign positioning Krungsri as ‘the time-saving bank’.
And as is par for the course from the wonderful ad world of Thailand, it’s quite surreal and very entertaining. With a sentimental touch at the end to wrap the whole thing up nicely.
Directed by award-winning director Teerapol Suneta, the film provides visual surrealism – from flirting with boys, to spending time with their cat, to cosplaying or relaxing at home with loved ones.
Check it out:
“Building on Krunsri’s brand essence of simplicity, the film aims to communicate the bank’s understanding of its customers and its promise to meet their needs of their increasingly busy lifestyles, in a way that resonates with them on a personal level – helping to transform Krungsri’s positioning as the bank for financial solutions, to the bank for life solutions,” said Anuwat Nitipanont, Chief Creative Officer, VMLY&R Thailand.
Ekkavee Visitsunthorn, Head of Corporate Marketing, Krungsri Bank, adde: “‘People are no longer just looking for a financial service provider, they are looking for a partner that truly understands them, who can inspire them to achieve their goals and provide seamless solutions that simplify their financial matters so that they can have more time to spend on the things that matter. With this campaign, we want to portray that Krungsri can be the life partner they are looking for, while solidifying our ‘Make Life Simple’ brand promise for customers of all segments and age groups.”
