Charu Menon Named Partner at Heckler Singapore

Charu Menon has been promoted to partner at Heckler Singapore, making her the first female member of the board.

Menon was head of production at Heckler Sydney before moving on to Singapore; where she produced award-winning global TVC campaigns including Nike’s Hyper Court, Myer Wonderland, and Tinder’s Interracial Couple Emoji project.

She has led campaigns for clients including Singtel’s 5G brand launch via BBH Singapore, IBM’s APAC social series on AI and technology via Ogilvy Singapore, and Special Group Australia’s UberEats campaign in Taiwan, as part of the ‘Tonight I’ll be Eating’ series with Taiwanese celebrities Jolin Tsai and Lin Meixiu.


 

Most recently she led the post-production for SKII’s ‘Beyond the Stadium’. This campaign paid homage to a community highly impacted by the pandemic – female-owned small businesses and entrepreneurs in Tokyo.

In addition, Menon post-produced ‘Singapura Queens,’ a music video that launched at Pink Dot, Singapore’s annual event in support of the LGBTQIA+ community. Directed by filmmaker Choānn, the film showcased larger-than-life drag queens against local motifs.

“Since we set up Heckler Singapore in 2019, we’ve been fortunate to create some great work with great clients. As much as I’d like to take the credit, Charu has been a massive influence on our success. I’m in awe of her attention to craft – she’s the most Creative Producer I’ve ever worked with. I’m stoked that Charu is taking this next step, and I look forward to what she achieves next,” said Richard Mayo-Smith, managing director and executive producer Singapore.

An executive producer of Heckler studios, Charu has produced work that has been recognized at Cannes Lions, D&AD, AWARD, Adstars among others. She was part of the Direction Jury for D&AD 2020 and is a sitting Executive jury member for Ciclope Asia 2021.


 

“Heckler has always felt like home. A team of prolific artists and storytellers who also happen to be the nicest and warmest set of people in the industry. I’m thrilled to come on board as a Partner and alongside Richard, continue to grow our incredible team and business in Singapore,” she said.

Menon is a passionate advocate for gender equality and diversity, evidenced by her extensive portfolio of causes close to her heart. Her passion project which she wrote and produced, ‘By the River’ is a short documentary on the ‘death hotels in India’.

 

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