Charlotte Auyeung Joins McCann Japan as Head of Strategy

In 2019, she took on a marketing role at Netflix Japan, where she led campaigns for popular shows including “Stranger Things,” “The Naked Director,” and “Alice in Borderland.”

McCann Erickson Japan has appointed Charlotte Auyeung (Char) as Head of Strategy, leading their strategic planning team effective February 1, 2024.

Auyeung was born and raised in Hong Kong and, having lived in Japan for 20 years since 2004, is a trilingual (Chinese, English, Japanese) and multicultural marketing communications professional.

She brings over 20 years of account management and strategic planning experience at global advertising agencies including McCann and Leo Burnett in Hong Kong, Beacon Communications, Naked Communications, and TBWA/Hakuhodo in Tokyo, where she led the strategies for companies such as P&G, The Coca-Cola Company, McDonald’s, IKEA, Airbnb, H&M and more.


 

In 2019, she took on a marketing role at Netflix Japan, where she led campaigns for popular shows including “Stranger Things,” “The Naked Director,” and “Alice in Borderland.”

“I am very excited to welcome Char to our leadership team. She is the ideal strategist to help us evolve McCann’s one-of-a-kind mission and philosophy in a modern way,” said Representative Director and President Takashi Aoki commented on the appointment.

“She brings the expertise, experience and leadership we need to redefine our digitally-driven integrated solutions to grow our clients’ businesses and accelerate our transformation to become a more innovative agency partner for our clients.”

Shilpa Sinha, Chief Strategy Officer, McCann Worldgroup Asia Pacific,  added “I am delighted to welcome Char to the APAC Strategy Leadership Community. Char brings a wealth of strategic experience, building power brands that have shaped culture.


 

She also demonstrates the perfect combination of a thinking and doing growth mindset, a fundamental for strategy leaders of the future. I cannot think of a better person to drive meaningful and effective creativity for our clients.”

Auyeung expressed excitement for the role, stating, ‘I’m thrilled to join McCann, whose mission to help brands earn a meaningful role in people’s lives aligns deeply with my own.

Alongside our talented strategists and embracing McCann’s philosophy of ‘Truth Well Told’, I am eager to cultivate a team dedicated to uncovering consumer insights and brand stories rooted in truth, crafting strategies that inspire actionable solutions and creative excellence across platforms, growing brand and business for our valued client partners.’

 

Read More

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours