Charles Lankester Promoted to Managing Director, Greater Bay Area at Ruder Finn Asia

“Establishing a combined talent and resource capability makes perfect sense given the current and future level of business activity in the GBA.”

Ruder Finn Asia has promoted Charles Lankester to the newly-created role of Managing Director, Greater Bay Area. The role will be in addition to his existing roles as Executive Vice President, Global Reputation, and Managing Director, Hong Kong.

Lankester’s remit is to create a unified client capability and resource for the fast-growing Greater Bay Area, which consists of nine cities in Southern China including Guangzhou, Shenzhen, Zhuhai, Foshan, Macau, and Hong Kong.

Ruder Finn Asia has 550 people in Guangzhou, Shenzhen, Shanghai, Beijing, and Hong Kong, 700 in Asia-Pacific, and 1,250 globally. The move to consolidate a Greater Bay Area (“GBA”) dedicated resource is driven by existing client requirements and a fast-growing volume of new business requests from domestic and international corporations, the firm said.


 

“Establishing a combined talent and resource capability makes perfect sense given the current and future level of business activity in the GBA,” said Lankester.

“Today, the GBA’s economy is larger than those of South Korea, Russia or Canada. The GBA population is larger than Tokyo, Delhi and Shanghai combined or the total populations of the United Kingdom, Italy or South Africa. Ruder Finn’s mission is clear: help our Greater Bay Area clients win. Win in business. Win in reputation. Win in talent.”

Elan Shou, CEO, Ruder Finn Asia added, “I am delighted that Charles is taking up this new role and know he will be a great leader for our GBA portfolio. He knows the region very well and has run successful businesses here for many years. He is the ideal candidate to build a seamless resource amongst our strong local teams and ensure we deliver the best in client results and service.”

Already the 12th largest economy in the world, the GBA is home to more than 86 million people, has a Gross Domestic Product close to US$1,700 billion across a land area of 56,000km. The GBA is home to the highest concentration of Fortune 500 companies in China as well as the majority of China’s most innovative technology companies including Huawei, ZTE, DJI and Tencent.


 

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