Gigi Coffee has appointed Chariot Agency as its creative partner. The partnership includes creative responsibilities across seasonal drink campaigns, product launches, social-first content, and purpose-led initiatives.
The Malaysian specialty coffee chain, which operates over 150 outlets nationwide, is known for its vibrant branding and modern store design.
According to the company, the collaboration aims to maintain Gigi Coffee’s culturally connected and lifestyle-focused brand identity.
“Gigi’s always been about more than just coffee,” said Marcus Low, Group CEO of Gigi Coffee.
“It’s about creating simple, enjoyable moments through disruptive ideas—and Chariot understands how to bring that to life in a real, relatable way.”
Chariot’s role includes creative ideation, brand communications, campaign development, and social storytelling, with both teams working closely to bring ideas from concept to cup.
“There’s a natural chemistry between our teams,” said Adrian Cheah, Managing Director at Chariot.
“Both Gigi and Chariot are born and bred in Malaysia, with the same drive to grow and make our mark in the region. We’re united by a love for ideas that disrupt, shift behaviour, and challenge the norm—and we’re excited to do that together.”
