Channeling Rudyard Kipling in New Campaign Film from GMW and The Hallway

“Something hidden. Go and find it. Go and look behind the Ranges…”

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GWM and creative agency The Hallway are on the road again with the launch of the all-new Tank 500 Hybrid off-road 4×4 campaign.

Featuring a 30-second ad film – directed by Scoundrel’s Ariel Martin – the poetic piece is anchored by a reading from Rudyard Kipling’s ‘The Explorer”. The ad aims to encourage the audience to act on their inner desire to escape, reminding them that ‘Out there awaits’.

In Kipling’s words: “Go and look behind the Ranges – Something lost behind the Ranges. Lost and waiting for you. Go!”


 

On a side note, though not in the ad, Kipling next wrote: “So I went…”

“There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives. This campaign reminds us how important it is not just to hear but also to heed that inner voice,” said The Hallway CCO & Partner Simon Lee.

“The words of ‘The Explorer’ provide the narration as the Tank 500 – the ultimate luxury 4×4 – takes us out ‘behind the ranges’ in this latest iteration of our ‘See you out there’ creative platform.”


 

Vimeo

From ‘The Explorer” by Rudyard Kipling

“There’s no sense in going further – it’s the edge of cultivation,”
So they said, and I believed it – broke my land and sowed my crop –
Built my barns and strung my fences in the little border station
Tucked away below the foothills where the trails run out and stop:

Till a voice, as bad as Conscience, rang interminable changes
On one everlasting Whisper day and night repeated – so:
“Something hidden. Go and find it. Go and look behind the Ranges –
“Something lost behind the Ranges. Lost and waiting for you. Go!”

Vimeo

Steve Maciver, Head of Marketing & Communications, GWM Australia & New Zealand adds: “As our newest flagship, 7-seater SUV, the Tank 500 offers Australians the opportunity to explore the best this great land has to offer – and to do it in supreme comfort while surrounded by the latest technology, as this latest campaign shows.

Even at a more premium end of the market, Tank 500 offers undeniable value and is set to shake up the SUV segment like no other. ‘Out there awaits’ for families across Australia.”


Credits

CLIENT
GWM Australia & New Zealand
Head of Marketing & Communications: Steve Maciver
Marketing Specialist: Rebecca Jeffery

CREATIVE
The Hallway

Scoundrel
Executive Producers: Adrian Shapiro and Kate Gooden

Director: Ariel Martin
Producer: Giordi Caputo
Director of Photography: Max Walter
Editor: Lucas Vazquez
Post-Production: Mr Fox
Colourist: Matt Fezz

Rumble Studios (Audio)
Music & Sound: Rumble Studios
Composer: Rino Darusman
Sound Designer: Tone Aston
Music & Sound EP: Michael Gie

MEDIA
Nunn Media

 

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