YouTube measurement program partner, Channel Factory, has appointed former PubMatic Country Manager, Marcus Pousette as Managing Director for its Southeast Asia operations. The move comes as Channel Factory scales up its efforts in the region by leveraging Asia’s growing online advertising market.
Joining Channel Factory’s Asia-Pacific executive leadership team, Pousette will work closely with Channel Factory President, Alex Littlejohn, to drive business growth across the Asia-Pacific region. Pousette will also lead the company’s go-to-market strategy, sales, and operations teams across Southeast Asia and India.
Pousette was previously Country Manager Southeast Asia, Greater China & Korea at PubMatic, and has amassed over eleven years of experience in the digital advertising sector.
“Marcus’ experience in scaling a company for international success will be invaluable to us as we continue to focus on the importance of brand suitability and elevate online advertising standards for our clients,” said Littlejohn.
“Having someone with such caliber on board is crucial as we gear towards the continued expansion of our business heading into 2022.”
Commenting on his appointment, Pousette added, “By joining one of only seven accredited YouTube Measurement Partners globally, I am excited to join Alex and the team in building a better digital advertising ecosystem especially in a market that is rapidly evolving. Furthermore, in a region that is extremely diverse, there is the added challenge of brands relating to the right consumers. Our goal at Channel Factory is to enable brands and marketers to consciously connect with their audience in the right context, and align with their brand values.”