Channel Factory Adds to SEA leadership With Kevin Rooney and Kriti Jetley

Kevin Rooney and Kriti Jetley

Channel Factory has added to its APAC operations with Kevin Rooney as Managing Director for Southeast Asia and India, and Kriti Jetley as Head of Sales SEA.

In his new role, Rooney will assume overall responsibility for SEA and India and collaborate closely with Managing Director APAC, Alex Littlejohn, and other APAC leaders to drive Channel Factory’s growth in Q4 and beyond.

“I am honored to join Channel Factory as Managing Director for Southeast Asia and India, and I look forward to driving the company’s growth in these vibrant markets,” said Rooney.


With a career spanning over 20 years, Rooney brings\ expertise in sales, leadership and marketing, having over 19 years across WPP agencies with his former role being APAC CEO for mSix and Partners.

Jetley brings with her 14 years of experience in the digital landscape of the Asia-Pacific region – most recently as Head of Product Marketing at TikTok SEA. She additionall held senior sales roles at Criteo and Outbrain. “Jetley’s extensive knowledge of the digital ecosystem will be instrumental in driving Channel Factory’s sales efforts and building on key client relationships in the SEA region,” the agency said.

Jetley added: “In the era of burgeoning User-Generated Content, reaching in-target audiences at scale has become a formidable challenge for brands and the demand for effective brand suitability solutions has never been more critical. I am thrilled to extend my expertise across the digital landscape and contribute to Channel Factory’s mission in this regard.”

Alex Littlejohn, Managing Director of APAC at Channel Factory, said: “We are delighted to welcome Kevin and Kriti to the Channel Factory team. Their wealth of media and industry experience will contribute significantly to our growth in the APAC region, and we look forward to achieving great success with this robust team.”


Channel Factory has offices across the USA and a presence in over 30 countries worldwide, including EMEA, MENA, APAC, ANZ and LatAm.


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