Changi Airport Campaign Pays Tribute to Local Tourism Community

Singapore’s Changi Airport Group (CAG) has launched a new short film that celebrates “the everyday individuals who work tirelessly behind the scenes of the many tourism attractions across Singapore.”

A central theme of the film, called ‘While You Were Home’, honors the resilience and perseverance of the many workers in the tourism community who await the day when they can welcome visitors to Singapore again.

Production of the film was partly funded by the Singapore Tourism Board’s SG Stories Content Fund following an open call for content creators and businesses in May this year. Applicants were asked to submit proposals for the creation of impactful Singapore stories to uplift communities during challenging times.

 
 

#WhileYouWereHome

#WhileYouWereHome , the hardworking teams from your favourite spots in Singapore have worked tirelessly to keep the attractions ready for you, for when you decide to visit again. Tell us in the comments where you would like to visit next! ?

 
 

Posted by Changi Airport on Thursday, September 17, 2020


“With this film, we wanted to showcase the tourism sector’s unsung heroes who have been working relentlessly behind-the-scenes to ensure attractions are safe and ready to welcome people back again. Our heroes share their experiences on how they have kept things going throughout this challenging period.

“We appreciate the support we received from STB and thank our tourism partners like Gardens by the Bay, National Museum, and Singapore Zoo for collaborating with us.”

“During the Circuit Breaker period, our iconic landmarks such as Changi Airport and the rest of Singapore have come to a standstill,” said Melvyn Lim, Chief Creative Officer, Ogilvy Singapore. “Hence, we saw an opportunity to bring alive the experiences that people miss visiting and to tell stories of the people behind Singapore’s attractions. Each scene of the film has been designed to simulate the places and people’s experiences associated with them.

Whether it is the awe of reaching out and touching the mist at the HSBC Rain Vortex, the taste of local cuisine lingering on long after the dish has been eaten, or even star-gazing while looking up at the Supertree Grove. Through this film, we hope to showcase how all of these attractions and the many more in Singapore are once again within reach.”

Credits

Project title: While You Were Home
Client: Changi Airport Group
Ivan Tan, Group Senior Vice President, Corporate & Marketing Communications
Kelvin Ng, Director, Corporate & Marketing Communications
Low Shueh Li, Senior Manager, Corporate & Marketing Communications
Jasmine Lee, Assistant Manager, Corporate & Marketing Communications

Creative

Creative Agency: Ogilvy Singapore
Chief Creative Officer: Melvyn Lim
Creative Director: Loo Yong Ping
Creative Director: Elrid Carvalho
Associate Creative Director: Pearlyn Chiam
Senior Copywriter: TJ Sie
Junior Copywriter: Amanda Devarajan

Account and Project Management

Executive Group Director: Brenda Han
Account Director: Alex Chong
Program Manager: Vera See

Production and Post Production

Agency Producer: Josephine Pang
Content Producer: Don Lim
Assistant: Isaac Teo
Production House: Shooting Gallery Asia
Director: Matthys Boshoff
Executive Producer: Chris Loo
Producer: Daniel Wong
Post Production: Hogarth Singapore
Post Producer: Abdul Rahim
Offline Editor: Timothy Lee
Colorist: Ng Tsu Jin
Online Editor: Jonas Ang
Audio Post Production: Fuse Asia

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