Center Fruit, a Nepalese gum brand from Perfetti Van Melle, has launched a new campaign starring actress Swastima Khadka as its brand ambassador.
The 30-second slice-of-life spot features Khadka and her family waiting for a delayed bus. Life’s a bore until she pops open a piece of Center Fruit. That’s when the party starts. The excitement ratchets up. The suitcase drums come out. The dance party begins.
It’s a fun spot and it reinforces the brand promise that Center Fruit gum will turn a frown upside down as soon as you start chewing.
“We are excited to have Swastima on board with us on Center Fruit and be a part of the Perfetti Van Melle family. Her cheerful nature and vibrant spirit embodies the brand’s personality . We are sure, this partnership would help Center Fruit deepen its connect with our audience,” said Mayank Pandey, Country Manager.
“One thing that I have learnt in last few months is how important it is to stay happy and cheerful no matter what the circumstances are. It gives me great pride to be associated with a brand I relate to and carries a message that means a lot in our lives,” added Khadka.
Agency: Outreach Nepal
Chief Creative Officer: Nepal: Mr Angad Basnet Chettri
Creative Team: Mr. Saroj Maharjan, Mr. Anil Shrestha, Ms. Anusana Shrestha
Brand Planning: Mr. Ujaya Shakya, Mr. Saroj Manandhar
Account Management Team: Mr. Saroj Manandhar, Ms. Uma Khanal
Production House: Top of the World (TOTW)
Director: Anup Sapkota