Budget Direct has launched ‘Splashdown’, the latest installment of its Insurance Solved platform, developed with long-term agency partner 303. The campaign begins rolling out today across Australia and highlights the insurer’s 10-year run as Money Magazine’s Insurer of the Year while parodying celebrity space tourism.
The over-the-top creative sees a group of celebrity space tourists whose return to Earth ends with a crash into a suburban pool party. Amid the resulting chaos, Budget Direct’s recurring characters Sarge and his team reassure homeowners that the insurer’s coverage extends to the unexpected.
“Our goal with ‘Splashdown’ is to better engage with more Australians, bringing our Insurance Solved proposition to life for them, in more engaging and innovative ways,” said Jonathan Kerr, Chief Growth Officer, Budget Direct.
“Finding the right cast to lean into the joke was key and collaborating with Nikki Osborne has really brought the idea to life.”
“Budget Direct’s commitment to culturally engaging campaigns has seen it emerge as one of the country’s most recognised brand platforms,” said Bart Pawlak, Chief Creative Officer, 303.
“We’ve loved partnering with the team over the long-term to find new and unique ways to build on that brand equity. It’s one of the many reasons the effectiveness award-winning Insurance Solved platform continues to drive such outstanding results.”
Credits
Budget Direct
Jonathan Kerr: Chief Growth Officer
Andrea Peters: Associate Director Marketing, Media & Acquisition
Warren Marsh: General Manager Brand, Media Sponsorships & PR
Jess McGown: Head of Brand, Sponsorships & PR
Darren McStay: Brand Manager
Gabriela Cook: Brand Coordinator
Catherine Harty: Senior Product Marketing Manager, Home
Tara Hudson: Senior Product Marketing Manager, Car
303 Sydney
Joanna Gray: Chief Executive Officer
Bart Pawlak: Chief Creative Officer
Jody Elston: Chief Strategy Officer
Adam Whitehead: Creative Director
Ben Glasson: Client Services Director
Skye Lanser: Head of Production
Production Partners
Good Oil: Production Company
Hamish Rothwell: Director
Tracey-Lee Permall: Producer
Sam Long: Executive Producer
Crighton Bone: DOP
ARC: Edit House
Lucas Baynes: Editor
Sally Quade: Edit Producer
Blockhead VFX: Post Production
Nigel Mortimer: VFX Supervisor
Libby Behrens: Post Executive Producer
Sonar Music: Original Music & Sound Post
Hello Social: Social Media Campaign
Matt Baker, LOUIS & CO: Stills Photographer
