French telco Bouygues Telecom’s new Christmas spot is celebrating the memory of Johnny Hallyday via a campaign created by BETC Paris. Hallyday, aka the French Elvis, who passed away in December of 2017, had a long and storied musical career, selling more than 110 million records.
“Through the years, music has become a key part of Bouygues Telecom’s ad campaigns, especially at Christmas,” said Stephane Xiberras, president and chief creative officer of BETC. “This time, the music becomes the main actor, with the help of Johnny Hallyday, to express the joy of being brought back together.”
The campaign brought about a collaboration with the brand, the agency, the production, and the music company, under the supervision of General Pop.
Anchored by the Hallyday song “La Musique Que J’Aime”, the 90-second spot features memorabilia set among actors in the film who BETC said were selected from die-hard fans of the late singer.
“A moment of sharing that would not have happened without the performance of Bouygues Telecom’s mobile network,” said Tanguy Moillard, communications director at Bouygues Telecom. “Because at Christmas, like all year round, the quality of the 4G/5G mobile networks of Bouygues Telecom helps French people stay in touch with those that they want to be close to, wherever they are.”
The TV spot was directed by Rudi Rosenberg and produced by Division.
Brand: Bouygues Telecom
Brand Managers: Tanguy Moillard, Anne-Laure Dreano, Amandine Begasse
Agency: BETC Paris
Agency Managers: Bertille Toledano, Mathieu Laugier, Sophie Roberts, Camille Menard
Executive Creative Officer: Stephane Xiberras
Creative Director: Olivier Aumard
Art Director: Rayhaan Khodabux
Copywriter: Remi Campet
Production Director: Fabrice Brovelli
Music Creative Director: Adam Ghoubali
Music Supervisor: Seril Farran
Strategic Planner: Alexandre Ben Soussan
Traffic Manager: Nathalie Sanseigne
Creative Producer: Sebastien Lintingre
Production Company: Division
Sound Company: GUM
Director: Rudi Rosenberg