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    Celebrated Filipino Creative Eugenio Umali Demata Passes Away at Age 51

    In 2011, Demata was inducted into the Creative Guild of the Philippines Hall of Fame for his outstanding contribution and creative achievements in the advertising industry.

    By Katerin Pantaleon - Jun 10, 2020
    Celebrated Filipino Creative Eugenio Umali Demata Passes Away at Age 51

    An influential voice in the creative industry, Grey Manila Chief Creative Officer Eugenio Umali Demata, passed yesterday at the age of 51 following complications resulting from a stroke he suffered on Sunday.

    Eugene, or “Euge” as he was commonly known, received his degree in Fine Arts from the University of the Philippines. “From the get-go, Eugene showed great flair and passion for conceptualizing and bringing ideas to life,” said a statement from Grey.

    Demata’s worked was widely-awarded at local and international advertising festivals including Cannes, Clio, NYF, LIA, D&AD, One Show, WEBBY, The Andy, Spikes, ADFEST, Philippine Ad Congress and KIDLAT, to name a few, placing him amongst one of Asia’s and Philippines’ most successful creatives.

    He was the first creative to win the Philippine’s a Cannes Grand Prix Lion and the first D&AD Yellow Pencil for the ‘Smart TXTBKS’ campaign as well as the first Cannes Media Lion for the Gabriela ‘Duct Tape’ campaign.

    In 2011, Demata was inducted into the Creative Guild of the Philippines Hall of Fame for his outstanding contribution and creative achievements in the advertising industry. In 2014, he was ranked the #1 Executive Creative Director by the Big Won creative rankings.

    “It’s a sad day for us all here at Grey,” said John Lucas, CEO of Grey Manila. “We lost a dear brother, a wonderful mentor, and a talented creative today. Eugene will be greatly missed by all those that knew him. Please remember him in your thoughts and prayers.”

    Demata is survived by his father Justino, mother Marta, and siblings Elenita and Gloria.

     

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