UM has been named the media agency of record for CDO Foodsphere Inc., following a competitive pitch earlier this year. The Filipino company dates back 45 years and encompasses brands CDO Funtastyk Tocino, CDO Karne Norte, Highlands, San Marino, and Danes.
“We were impressed by UM’s ideas, strategies, and use of data analytics,” said Theresa Chong, Vice President for Marketing, CDO Foodsphere Inc.
“More importantly their knowledge, skills, and demonstrated track record gave us confidence that we can successfully work together to futureproof our business in a rapidly changing media and technology landscape.”
UM’s appointment as media agency of record for CDO is effective April 5, 2021.
“CDO is a heritage brand in the Philippines. An inspiring, family-oriented success story that is both firmly entrenched in local culture, but also agile enough to engage a whole new generation,” said UM Philippines Managing Director Reena Francisco.
“There was a great cultural fit and value alignment between UM and CDO which has the whole team at UM Philippines excited to build a long-lasting, and successful partnership together.”
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