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Social Media to Become Preferred Retail Channel for Singapore in 2024

More than half of marketers in Singapore are using generative AI to develop more relatable, better-performing content.
Criteo

Insights for Southeast Asia Retailers for Ramadan 2024

“Last year's Ramadan data reveals the changes of SEA consumers' shopping habits during the holy month. Marketers need to take note of...
Criteo

Lunar New Year – How Retailers Can Leverage the Festive Season

This year, New Year traditions and the growing e-commerce industry drive demand for fresh fashion, beauty essentials, and celebratory meals. Categories like...
Assembly

ShopConnect – Assembly Launches Retail Planning Tool to Drive In-store Visits

ShopConnect provides media buyers with direct access to strategic retail media – enabling them to identify, evaluate, activate, and report on DOOH...

How Marketers Can Make the Most of Singapore’s Retail Renaissance

"When lockdowns lifted, in-person shopping needed to prove its worth. It’s safe to say it has done so."

Amazon Set to Supplant Alibaba as World’s Largest Retail Media Owner by Ad Revenue

“Retail Media has been the advertising story of the decade so far," said Alex Brownsell, Head of Content, WARC Media.

Global Advertising Forecast to Grow 5.9% This Year – Retail Media Expected to Surpass Television by 2028

"Halfway through 2023, we’re still dealing with rising inflation and adjustments to consumer behaviors brought on by the pandemic," said GroupM.

Maximizing Commerce Media: Strategies for Retailers & Advertisers to Seize Growing Opportunities

Advertisers are investing more of their brand budget in retail media as it grows in popularity

JIDU Launches ‘The Smartest Retail Showroom’ in Beijing via Media.Monks China

"By blurring the lines between reality and the digital world, visitors are part of the experience."

Capturing Shifts in Demand Relies on the Strength of Retail Media

It takes a holistic approach for brands and retailers both to persuade a consumer's intention to purchase, from resonating and engaging the...

Tips For Retailers in Southeast Asia for This Year’s Ramadan

It is vital that brands understand the psyche of shoppers to improve traction during the coming Ramadan and Eid periods, says Criteo.

Criteo Acquires Australia’s Brandcrush to Expand Offline Media Retail Offering

Criteo said the acquisition will allow it to provide an omnichannel monetization solution for retailers to manage their media inventory across both...

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