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63 Articles

Orchan Consulting | Asia

Interrupting the Scroll: Attention as Brand Currency in Southeast Asia

Attention in Southeast Asia isn’t won with a bigger budget but by an organisation willing to read the room specifically enough to...

Travel in Asia

Could China’s Approach to Tourism Branding Ease Overtourism Tensions?

Xiaochen Su, Ph.D., examines whether China’s top-down approach to tourism branding could offer a way to address public discontent with overtourism.
Landor

The Rarity of Great Hospitality and the Cultural Roots of Great Brand Experiences

John Corleto, Strategy Director at Landor in Japan, discusses why great hospitality is culturally dependent and what that means for global brands...
CARMA Asia

Asia Is Not Just the Exposed Importer. It’s Time to Own That.

Asia is being framed as an exposed energy importer, but the region has the scale and influence to reshape that narrative, writes...
Stagwell

When Data Goes Dark: Reclaiming Insight at the Moment of Decision

Clarity – of signal, of reasoning, and of accountability – is becoming the true source of competitive advantage, writes Connie Chan.
Insight

As Global Air Routes Shift, Can Asia-Based Airlines Build the Brands Gulf Carriers Did?

Asia's carriers may be well placed to benefit from shifting travel patterns, but brand strength will matter, writes Xiaochen Su.
Indian Design in Focus

From Expression to Intention: India’s Design Evolution

As Indian consumers have become more exposed to global design standards, their expectations have risen. They seek authenticity, simplicity, and meaning, and...
Insight

How China’s Fastest-Growing Brands Out-Innovate the World

The era of Chinese brands as imitators is over; today, China has emerged as a global engine of fearless innovation, writes George...
Outreach Nepal

Embracing the Sherpa Philosophy: Guiding Brands to the Summit

Outreach Nepal's Ujaya Shakya examines how the Sherpa philosophy can strengthen meaningful partnerships between agencies and brands.
Insight

It’s Time for Beauty Brands in Asia to Have a Marketing Makeover

Personalization, positivity, and a touch of unpredictability are set to define the next phase of growth for beauty brands in Asia, writes...

How Autonomous AI will Redefine Asia’s Commerce

The shift to agentic commerce will fundamentally change how brands are discovered, evaluated, and chosen, writes Ruslana Reznikova.
Elmwood

The Changing Face of Creative in Southeast Asia

Southeast Asia isn’t a ‘developing’ creative region. It’s leading the way in how brands show up, scale, and speak to audiences across...

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