Metaverse

19 Articles

As part of the National Arts Council’s Project Arts Metaverse (PAM), Singapore Repertory Theatre (SRT) has launched its first immersive Macbeth experience...
"There has been a lot of hype about the potential of the metaverse, but very little is known about what consumers expect."
Virtual influencers come with some major benefits and drawbacks for brands looking to uplevel their influencer marketing strategies.
The Sandbox, a decentralized gaming virtual world and a subsidiary of Animoca Brands, has announced a strategic partnership with Wunderman Thompson to...
Once brushed off as an imaginary world, today's metaverse is no longer just a fantasy but a space ripe with potential.
Dentsu International announced it has collaborated with Microsoft to build a collaboration space in the metaverse, "designed to excite and inspire brands...
With #OceanDetox, WWF Germany and Savespecies are opening the first exhibition space for a good cause in the Metaverse on World Cleanup...
Coca-Cola has launched a new campaign featuring the launch of offline and online experiences, including a “Metaverse Music Festival”.
What the metaverse label is currently being assigned to is a series of walled gardens that users cannot move between. Despite all...
For the first time, LIA is bringing creativity in the Metaverse into an awards judging room.
Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of advertising’s biggest festival in Cannes....
 Publicis Groupe France has created a new interface designed to help clients understand, navigate and develop Web3 strategies. And they've given it...

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